Helping outdoor brands and environmental organizations use data to further your mission

I empower small businesses and environmental groups to harness the power of data, driving impactful decisions and advancing your mission with confidence. Let me help you turn insights into action, so you can focus on what matters most.

TRUSTED BY

Meet Brian

I’m Brian Caprari — The Analytics Guy — a certified Google Analytics expert with the Google Analytics Individual Qualification (IQ) and a member of the Google Engage program for Analytics professionals.

I’m fluent in complex data, but I make it accessible. My relaxed and approachable style makes technical concepts easy to understand, so you’ll feel confident and at ease throughout the process.

Before diving into the world of digital analytics, I earned a degree in economics and worked as a financial analyst. My background in statistics, combined with a passion for tackling complex strategies, is what drives my success in navigating analytics and digital marketing.

Outside of work, you’ll find me with my family in Maine, enjoying fishing trips, coaching youth soccer and baseball, and taking in the natural beauty—hiking trails, kayaking along the coast, and serving as the chair of my local Parks and Lands Committee.

Turning data into actionable insights for real results

I believe that every business and organization deserves to make decisions based on clear, actionable data that drives real impact. I work closely with you to unlock the full potential of your data, ensuring that your analytics aren’t just numbers—they’re powerful insights that move your mission forward.

PASSIONATE ABOUT YOUR MISSION

I’m not just about crunching numbers—I truly believe in the missions of the organizations I work with.

PERSONALIZED APPROACH

I take the time to understand your unique goals and craft tailored solutions that make data easy to understand and actionable for your team.

STRATEGIC PROBLEM SOLVER

I’ll help you transform complex data into clear strategies, so you can make decisions that move your mission forward with confidence.

Want to learn more about my process?

I’d love to show you how data can make a difference. Reach out to learn more about my process, and how I can help turn your data into actionable insights that drive smarter decisions and measurable results for your organization.

REAL-WORLD RESULTS

Support and services

  • GOOGLE ANALYTICS SETUP AND OPTIMIZATION

    Ensure your website is set up to capture the right data. I’ll configure Google Analytics and other tools to give you a clear view of what’s working—and where to improve.

  • DATA STRATEGY AND INSIGHTS

    Unlock the full potential of your data with tailored strategies that help you make informed, impactful decisions. Whether it’s improving marketing, understanding your audience, or optimizing your website, I’ll turn data into actionable insights that drive growth.

  • MARKETING ANALYTICS AND REPORTING

    Simplify your digital marketing efforts by creating custom reports that focus on key metrics. I’ll help you measure the success of your campaigns and make data-driven decisions to optimize your marketing strategy.

  • TRAINING AND SUPPORT FOR YOUR TEAM

    I’ll equip your team with the skills and knowledge to confidently navigate your data. From setting up dashboards to interpreting reports, I provide hands-on training and ongoing support to ensure your team makes the most of your data long after our work together.

  • GOOGLE ANALYTICS QUICK FIXES

    Fix small issues and keep your data on track. If you're dealing with problems like broken tracking or misconfigured goals, I’ll resolve them quickly so your data is accurate and ready for action.

Outdoor brands and environmental organizations who

I WORK WITH

  • Want to use data from Google Analytics and other sources to make informed, impactful decisions

  • Need clear insights to guide their next steps

  • Want to understand how their website and digital marketing efforts are performing and how to improve ROI

  • Are ready for measurable, data-driven growth

  • Want to make complex data simple and actionable for the whole team

Frequently asked questions

  • Pricing depends on the scope and needs of your project. I offer both one-time project-based pricing and ongoing analytics support packages. We’ll work together to determine the best approach based on your goals and budget.

  • Absolutely! I can set up and configure your analytics tools, making sure you have the right tracking in place. Whether it's Google Analytics, Tag Manager, or another platform, I’ll ensure your site is set up to capture meaningful data.

  • Yes, I can consolidate data from multiple sources and integrate it into a single, easy-to-use platform. That way, you can see all your performance metrics in one place and make decisions based on a comprehensive view of your data.

  • Definitely! Many of my clients aren’t sure where to start or what data they really need to focus on. I’ll help you identify the most important metrics for your goals and set up systems to track what truly matters. Together, we'll uncover valuable insights you didn’t even know you needed.

  • It depends on your goals and the complexity of the data, but I typically aim to deliver actionable insights within a few weeks of starting. For ongoing projects, you’ll begin to see trends and improvements as data accumulates and is analyzed over time.

  • I primarily work with outdoor brands and environmental organizations, but I’ve helped a wide variety of industries—from small businesses to large institutions—harness the power of data to make smarter, more impactful decisions.

  • Yes! I believe in making data accessible to everyone on the team. Whether it’s through simplified dashboards, reports, or training, I ensure your team feels comfortable with the data and can use it to drive decisions.

GET IN TOUCH

Let’s turn your data into action

I’d love to show you how data can make a difference for your organization. Reach out to get started!

Alternatively, you can email me at brian@theanalyticsguy.com.